Trust Me, I'm a Storyteller

January 2, 2010

Asian Festival of Children’s Content


Wishing everyone a happy, healthy, prosperous and prolific New Year.


What better way to begin the New Year than with a notice about the Asian Festival of Children’s Content.

From: Jade Yong,

National Book Development Council of Singapore

Re: Asian Festival of Children’s Content

I would like to take this opportunity to introduce to you Asian Festival of Children’s Content (AFCC). I work with the National Book Development Council of Singapore (NBDCS or Book Council in short) – a nonprofit charitable organisation set up in 1969 and we are organising the first Asian Festival of Children’s Content (AFCC) from 6 to 9 May 2010. We are expecting about 300 to 400 delegates from all over Asia, Australia and New Zealand, North America and Europe to attend the event.

NBDCS has been organising the Asian Children’s Writers & Illustrators Conference (ACWIC) for the past 10 years and this time will take the lead and launch the inaugural AFCC. The conference will feature new programmes, including the Asian Children’s Media Market, Children’s Book Award, Children’s Writers Award as well as workshops and master classes.

The goals of the Asian Festival of Children’s Content are to:
·        Develop the writing and the illustrating of Children’s stories and content.
·        Promote publishing of Asian content.
·        Provide the world with access to such material created in Asia.

We hope we would be able to get your support on this by helping to promote AFCC on your website / blog or perhaps put a link to it. The link is:


Jade Yong
National Book Development Council of Singapore
DID: 65 6848 8292      Fax: 65 6742 9466       W:

NBDCS is a non-profit organisation that promotes storytelling, reading, writing and publishing through a variety of interesting and innovative programmes.

For more information:

AFCC Fact Sheet (30 Nov 09)


Today’s Writing Tip

Draft a children’s story with an Asian theme or setting, try aiming for the 8 – 12 year age group rather than the very expensively produced picture books for young readers. Remember to use the appropriate level of vocabulary, keep the story well paced and focussed, don’t over-do the descriptions unless you are deliberately slowing the narrative pace of the story. Really well developed characters involved in a well thought-out plot with lots of action will always appeal to readers of this age group. Try out your draft on some young readers who will give honest feedback and continue to develop your story.


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